Friday 3 February 2017

BENEFITS OF USING WHITEBOARD ANIMATION VIDEOS for your Business

In today’s cut-throat competition in the world of business, no matter whether it’s an established company or a start-up, standing out from among the crowd has become essential. And videos have become an essential tool when it comes to conveying your ideas or your products or services to your clients or your customers. But presentation through the means of conventional videos has become an old and outdated method. The need is for a new and more captivating presentation technique which is highly engaging for the target audience.

Whiteboard animation services provide businesses with that latest tool. A whiteboard animation video consists of a succession of videos, which show someone drawing images on a white surface and it is shown in the form of slides. They are highly engaging and captivating videos. Let us have a look at the advantages that whiteboard animation services offer over the simple conventional videos.

Whiteboard Animation

1. Conventional video presentations generally appear to be boring and monotonous. People have become used to these videos and they are no longer as appealing and as engaging as they used to be. Whiteboard animation videos are highly compelling and entertaining videos and with the drawings that appear one after another, they have the ability to engross the audience.
2.  Conventional videos require one to appear in front of a camera, which he or she may not be very comfortable with. The other option is to hire actors for the same purpose, which would prove to be a costly affair. Whiteboard animation videos do not require anyone to appear in front of the camera, and as a result, there arises no need to hire actors, thus saving both time and money.

3. Whiteboard animation services present videos which are systematic and they explain the concepts in a simple way. This helps your target audience grasp the content incorporated into the video by means of simple drawings that appear in succession on the screen.

4. Using whiteboard animation services lends a more professional look to your presentations and this will go a long way in giving an idea to the target audience about how committed your business is towards providing them the best products and services.

5. Whiteboard animation videos are more cost-effective as compared to conventional videos, thus ensuring a higher returns on investment.

So, if you intend to reach out to your clients and customers in a more exciting and engaging way to showcase your products and services, hire a good company which provides whiteboard animation services (like Animation 299), which will ensure that your presentation will have the desired effect that you seek.

Thursday 2 February 2017

6 REASONS WHY BUSINESS ANIMATION VIDEOS ARE HIGHLY EFFECTIVE MARKETING TOOLS FOR YOUR BUSINESS


Business animation videos are explainer videos, which explain the products or services of a company in a vivid way to its clients and customers with the use of animated videos. Nowadays, most of the business organizations take the aid of technology to showcase their products and explain them to the customers. And animation videos are proving to be an important tool when it comes to conveying the features and benefits of a product or service offered. Let us see why business animation videos are such an effective tool when it comes to marketing your products.


1. Animated videos are lively presentations which lead to an immersive and engaging experience. Business animation videos thus manage to hold the attention of your target audience for a longer period of time and thus you are able to convey your ideas clearly to the target audience with minimum distractions.

2. Business animation videos help present your product in a simplified form to your customers. After watching the video, the customer gets a clear idea of the showcased product, its features and how it would serve his or her needs. Also animated videos allows for more innovativeness as compared to conventional videos.

3. Using business animation videos to showcase your products and services is relatively cost effective as compared to most other conventional methods and thus, provides a high return on investment.

4. It has been found that viewers retain almost 58 percent more information after watching a video as compared to simply reading the information. Thus business animation videos are powerful tools which help in the retention of the information provided, for a longer period of time. And customers who retain the information for a longer period of time are highly likely to make a purchase.

5. Customers who view a website containing videos are likely to navigate that website for a longer period of time as compared to websites without videos; and the more a customer navigates a particular website, higher is the likeliness of him making a purchase from that website.

6.  Business animation videos can also be shared via social media platforms like Facebook and WhatsApp, and can therefore generate a wider viewership, which means a wider potential customer base.

I hope I have managed to convey the importance of business animation videos as a means to reaching your customers, in a much more interesting and engaging manner. There are many companies (like Animation299) which make highly engaging animation content for your business. You can reach out to these companies if you want exciting and engaging animation videos that will help showcase your products to your customers in a much more interesting fashion.