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5 Ways Animation Video Can Enhance Your Brand

Whether you are a start-up or a well established company you must be aware of the fact that marketing through video is a much better approach to increasing your network and audience. Creating animated videos for business with immersive characters and fun dialogues to improve awareness of your brand is a better approach than simply developing a website with content about products and services.

With businesses facing cut throat competition everyone is using different ways to increase the awareness and branding of their products and services! But the best way to make the audience understand you is through animated video. It’s visually attractive and people are more likely to watch it till the end because most of the time it’s just 2-3 minute long!

Some types of animation video that can help you in your business are 2D animation, 3D animation and whiteboard animation. 2Danimation videos are useful in creating character, storyboard and backgrounds in 2D environment. In case of 2D animation characters can move up and down, left and right and create the effect of movement. It uses vector graphics.

3D animation on the other hand manipulates 3D objects with the help of a 3D software. Picture sequences are exported in a way that gives a 3D optical illusion. A third type of animation is white board animation. Here a picture or story gets drawn on a whiteboard. It uses time-lapse or stop motion to create the animation characters come alive.

Now let’s look at ways  an animation video is beneficial for your business.

People love animated video

We all have watched cartoons like Tom and Jerry and Noddy and still watch them for the reason that they are fun to watch and very engaging. Even if the character is negative we don’t judge them. A short 3 minute video is more fun to watch than reading a long two page article. Through videos we can get the message across in a more engaging way. People today have shorter span of attention and thus making a short immersive video is highly profitable for your business.

Increases your conversion rates

Animation videos not only have an ability to engage audience but people also take a forward step to purchasing your product. A report says that including an animation on your landing page can increase your chances of profit by 80%.

Suppose you recently opened a yoga class and no one is actually signing up for membership. Now you include an engaging video showing a girl whose life transforms after taking up yoga. She loses weight, her performance at office improves and she maintains a healthy work-life balance. After watching this inspiring video people will sign up for your classes and your turnover will ultimately improve!

Improves your SEO performance

By including animated video for business on your landing page Google will rank your page higher than other pages. Your visibility will increase and many people will crowd up on your website. As we all know most of us won’t go beyond the first page of Google, hence it helps if your website is on the first page!

Help clients know your brand better

A fun and engaging animated video explaining the problems and the solution is the best way to represent your product in a business meeting with a client. Even the best powerpoints do not have the ability to engage your business partners the way animated video does. It can even help you settle a deal with client!

Your complex ideas will come to life

Even the most complex and unexplainable business ideas come to life if you take the help of professional animation makers. An idea that cannot be explained through text can be easily understood by your target audience. This will ultimately boost your business and enhance your brand!

These are some ways that an animation video helps you. So go on. Create animation video for your business but be sure to take the help of quality service provider. One such company is Animation299 which provides high quality video production services in Miami. They have a qualified team of animation video creators who will help you develop all types of videos!

Why go for Video Marketing?

Many companies today are using animated video production services as part of their marketing campaigns.An effective and immersive video not only improves the ranking of the website on the Search Engine but also leads to an increase in click-through-rates.

Imagine a situation where you own a yoga class.You have created a website,given call to action button and written a short effective description of why your yoga class is the best path to a healthy life.You have shared your website link on social media like facebook,instagram and twitter.Everything looks good to you but only some are making inquiry and even fewer people are actually joining your class! You will rack your brain of where you are going wrong and why even after optimum efforts you are not getting results.

Here is where Animated Video Services comes into the picture.You might want to and trust me you should hire a video production service to increase the traffic on your website!If you happen to create a video illustrating how an uptown girl who leads a fast paced life,work till late and has to tackle office stress and relationship stress at the same time needs to calm her body and mind in order to have a positive vibe about her.How doing just half an hour of yoga will help her not only stay in the best shape but also relax her on a daily basis.This animated video with a cool voice over will definitely catch the eye of people coming to your website and make them want to join your class.

Thus you saw how embedding a fun immersive animated video on your site will help your website gain traffic.Video marketing is one stop solution for all your digital marketing woes. For start ups an effective corporate professional video will help candidates understand your niche and apply accordingly.An effective corporate video should have a formal toned voice over in order to sound professional. A corporate professional video will help recruiters get quality candidates as well as help candidates to get a job in the field of their interest.

Here’s some quick facts about video marketing:-

• 60% of the total population is better at visual learning than text learners and 90% of information transmitted to the brain is visual.
• Previous year’s data analysis says people are posting mammoth amount of social media posts each year.It increased by 94% from 2017 in US alone!
• After watching a video 64% of users are more likely to buy a product online
• 50% of higher stature people look for more information after watching a video.

The fact that video sticks to your memory to make an impact and engage you is reason good enough to get you started on video marketing.Go for a professional company like Animation299 rather a single freelance service provider as the former are bound to provide better service within deadlines and also at lower rates than a single individual who will ask for a higher pay!

Make Your Character Come to Life with Character Animation

Creating your own cartoon character is a fun and exciting activity. Do you remember the time when you were a kid, when you just loved to draw cartoon characters along with the squiggles? There is no rule that you have to stop this hobby if you are still into it as you grow into an adult. If you want to engage in character animation, there are a few factors to consider. First, think of the word character. What do you want your cartoon to be all about? Imagining what your hero or heroine's character will be can help you get an initial idea and determine how your cartoon will look like. Start with the basic geometric shapes. Circles, squares and triangles are a good way to start your drawing. Then put in the details as you go along. Remember to include in your study drawings the different facial expressions of your character, like what it will look like when angry, happy or sad. Draw about five to seven initial drafts of your characters before going on to the next step.

Once you're done with your cartoon and you are satisfied with the initial sketches, then the next step is to write the script, which is the challenging part. It is important to have a script if your character animation will involve several cartoon characters and voice actors. The longer your animation feature is, the better your script will develop. It will help you in creating a solid storyboard, which is a small series of pictures and drawings of your complete animation. It will contain the highlights and important scenes of your plot. Your scenes do not have to be detailed, the basic sketches and rough drawings will do because the storyboard will just serve as your guide. You can even draw stick figures and simple geometric shapes for the background. With this, you don't have to necessarily record your audios in order.

There are several free or paid recording software available both for the Mac and PC platform. But since this is your first character animation, just go for the free or trial ones. You will also need a good quality microphone. A mic that can filter out background noise is a good choice but can be costly. Time your voice according to your animation. Or time your animation according to your voice. But it should be stressed that you should time everything. Otherwise, your animation will look like a dubbed foreign cartoon where the lips don' match the words!

Study animation various software and stick to the one that you feel most comfortable working on before looking for more advanced software. Of course you also have to consider the effects you are going to us like the background noise, music and the sound effects. Again, because you have a storyboard, you don't have to do the animation in sequence. You can go through the scenes and just arrange them when you're done. As easy as that, you can distribute copies of your animation feature. Remember to ask for feedback so that you can improve on your next project. Who knows, maybe one day you will be able to join the rank of the elite in the field of being a character animator?

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