Whether you are a start-up or a well established
company you must be aware of the fact that marketing through video is a much
better approach to increasing your network and audience. Creating animated videos for business with immersive characters and fun dialogues to improve
awareness of your brand is a better approach than simply developing a website
with content about products and services.
With businesses facing cut throat competition
everyone is using different ways to increase the awareness and branding of
their products and services! But the best way to make the audience understand
you is through animated video. It’s visually attractive and people are more
likely to watch it till the end because most of the time it’s just 2-3 minute
long!
Some types of animation video that can help you in
your business are 2D animation, 3D animation and whiteboard animation. 2Danimation videos are useful in creating character, storyboard and backgrounds
in 2D environment. In case of 2D animation characters can move up and down,
left and right and create the effect of movement. It uses vector graphics.
3D animation on the other hand manipulates 3D
objects with the help of a 3D software. Picture sequences are exported in a way
that gives a 3D optical illusion. A third type of animation is white board
animation. Here a picture or story gets drawn on a whiteboard. It uses
time-lapse or stop motion to create the animation characters come alive.
Now let’s look at ways an animation video is beneficial for your
business.
People
love animated video
We all have watched cartoons like Tom and Jerry and
Noddy and still watch them for the reason that they are fun to watch and very
engaging. Even if the character is negative we don’t judge them. A short 3
minute video is more fun to watch than reading a long two page article. Through
videos we can get the message across in a more engaging way. People today have
shorter span of attention and thus making a short immersive video is highly
profitable for your business.
Increases
your conversion rates
Animation videos not only have an ability to engage
audience but people also take a forward step to purchasing your product. A
report says that including an animation on your landing page can increase your
chances of profit by 80%.
Suppose you recently opened a yoga class and no one
is actually signing up for membership. Now you include an engaging video
showing a girl whose life transforms after taking up yoga. She loses weight,
her performance at office improves and she maintains a healthy work-life
balance. After watching this inspiring video people will sign up for your
classes and your turnover will ultimately improve!
Improves
your SEO performance
By including animated video for business on your
landing page Google will rank your page higher than other pages. Your
visibility will increase and many people will crowd up on your website. As we
all know most of us won’t go beyond the first page of Google, hence it helps if
your website is on the first page!
Help
clients know your brand better
A fun and engaging animated video explaining the
problems and the solution is the best way to represent your product in a
business meeting with a client. Even the best powerpoints do not have the
ability to engage your business partners the way animated video does. It can
even help you settle a deal with client!
Your
complex ideas will come to life
Even the most complex and unexplainable business
ideas come to life if you take the help of professional animation makers. An
idea that cannot be explained through text can be easily understood by your
target audience. This will ultimately boost your business and enhance your
brand!
These are some ways that an animation video helps
you. So go on. Create animation video for your business but be sure to take the
help of quality service provider. One such company is Animation299 which
provides high quality video production services in Miami. They have a qualified
team of animation video creators who will help you develop all types of videos!
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