Importance of 2D & 3D Animation Videos in Business

2D & 3D Animation Videos in Business 

In recent years, the trend of making explainer videos has increased. The reason for change is the results explainer videos have shown to its makers. Investing in explainer videos guarantees a better return on investment than other mediums. That is the reason modern entrepreneurs prefer to use it as a principal marketing tool.

It doesn’t really matter if the explainer videos are in 2D or 3D. The performance majorly depends on the content passed on to the audience. However, the essential task is making an explainer video at the first place. What’s the actual reason it is important to make 2D or 3D animation videos for the business? Let’s find it out from the pointers below.

1.      Increase Conversion Rates: In popular terms, an increase in conversation rate is called going “Viral.” Here the explainer video reaches the audience and becomes popular in a short time. This method has been utilized by small, medium, and large-scale companies and gained success. Even though there isn’t a set formula for the process, it provides an open scope for improvisation.

2.      Audience Retains Information: It’s a proven fact that audience remembers more from visuals than text, images or audio. Moreover, the business animation video explains the product or service through a story. The audience watching video remembers the story better than the features highlighted. This factor also increases the word of mouth publicity from the users. Most of the customers share the video on social media if they like the product or services offered.

3.      Grabs Attention: The traditional text content has several limitations attached to it. The business owners relying on text content have failed drastically for two reasons. Firstly, it confuses the potential customers and secondly it slows down the loading time of a website page. It’s better to rely on the explainer videos as it helps in keeping the website clean and represent the ideas more creatively. It grabs attention as the information is transferred from a single source using visuals, sound, and text altogether.

4.      Easily Shareable: It’s not necessary that the explainer video is restricted to the website only. It can be shared on multiple platforms to increase traffic on the website. Few video hosting sites like YouTube and Vimeo enable the use of SEO techniques. With use of suitable keywords in the title and description ranking of the website can be increased. Moreover, these video hosting sites are compatible with mobile phones, results increasing sharing amongst the audience. This factor increases the chances of creating more customers for the business.

5.      Showcase the Character: If the customer comes to the business for the first time, it’s marketing. However, if the customer becomes a repeat customer it’s only because of an influential character of the business owners. If it’s an online business it is very important to create a face for the company. Consumers are able to trust the company better even if they attempt to create a ‘virtual connection’ with the customers. To achieve a favorable result it is essential to find a good animation company like Animation 299, the specialist in 2D & 3D animation videos.